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DIVING IN DEEPER TO CRUISE 2025

Writer's picture: MNSW EditorMNSW Editor

Updated: Jan 27

SOOO -- what we know so far is that the Minnesota Swim Week (MNSW) Cruise 2025 Show will feature the latest women's resort wear and destination collections; before the collections are hard launched in national retailers in 2025. The show will debut 60 brand new looks inspired by various destinations.


We just received some new specs about the show from within the production team!!


  • The show will host over 200 guests made up of the regions' best retailers, buyers, influencers, and press members.

  • The location remains undisclosed to protect the privacy of the VIP guests.

  • Models from all over the country will be flying in to join the already incredible 'Beach Club'; including some TikTok favorites!

  • With an emphasis on Gigli, there will be an abbreviated Gigli beverage menu.

  • Lastly, MNSW plans to take the brand in a new direction in 2025, and will introduce the new concepts at CRUISE 2025!


We are impatiently waiting for the new look MNSW!!!

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